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P!DF proposes experimental new ways of looking at art, design, curating, and contemporary life, whether you’re a creative practitioner, cultural disruptor, or just love potentially pretentious presentational processes performed in public.

Peruse P!DF for a dynamic window onto Prem’s projects, proposals, and philosophy. Featuring a newly updated selection of teachings and tools in a genre-bending format, P!DF asks what’s at stake in the ways we’re designing ourselves and our shared world. How can the concept of “bumpiness”— as a model for productive friction — rewrite rules of working and living, one page at a time?

Prem Krishnamurthy is an exhibition maker, designer, writer, and teacher. He founded P!, the acclaimed “Mom-and-Pop Kunsthalle” in New York and has curated exhibitions internationally. He is a winner of the Cooper Hewitt’s National Design Award, the USA’s highest recognition in the field.

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“P!DF is a fascinating experiment in reading, writing, and publishing. Prem has transformed an invisible medium into a very special text — quirky, critical, and engaging.”
— Ellen Lupton, author, Design is Storytelling

“P!DF encapsulates a celebrated career of thinking and doing from a singularly talented curator and designer, and is — in typically Krishnamurthy fashion — strangely practical. It is, in short, a hell of a read.”
— Ben Smith, editor-in-chief, BuzzFeed News

"P!DF is a critical, curatorial exegesis packed with excursus ('bumpy' design, e.g.), pedagogic pathways, and a love story by Emily, all simultaneously unspooling sometime in the future and portalled into the present by a design prophet named Prem Krishnamurthy."
— Ingrid Schaffner, curator, Carnegie International, 57th Edition, 2018